Two of the Biggest Names in Home Decor and Design Trends Unite as Art Van Furniture Becomes the Exclusive Michigan Retailer for HGTV HOME(TM) Furniture Collection
WARREN, Mich., March 26, 2013 /PRNewswire/ -- Art Van Furniture is proud to announce that the company has been named the exclusive Michigan home for the eagerly anticipated and smartly styled HGTV HOME™ Furniture Collection. The collaboration between America's largest independent furniture retailer and America's foremost home and lifestyle brand debuts with the launch of two classic lines from the HGTV HOME Furniture Collection, Woodlands and Modern Heritage.
"HGTV is the world's most trusted home and lifestyle network and its viewers are passionate about style and design," said Art Van Elslander, founder and chairman of Art Van Furniture. "The HGTV HOME Furniture Collection, created by an award-winning design team that includes some of the furniture industry's top talents, is fresh, sophisticated and expertly-crafted. I am thrilled that our Art Van Furniture guests will have the opportunity to experience the smartly styled and timeless designs found in these signature collections and to enjoy them in their own homes."
"Art Van Furniture's reputation as a leader and innovator in the furniture industry is well-known," said Ron Feinbaum, general manager consumer products, HGTV. "The company's foundation is built on its commitment to consumer loyalty and its unyielding pursuit of quality, creativity and design. We are absolutely delighted to have Art Van Furniture become the official home of HGTV HOME Furniture Collection in the state."
The new HGTV HOME™ Modern Heritage furniture line offers a fresh take on two timeless styles, Modern and Classic, for individuals who appreciate traditional grace combined with contemporary touches. The Fresh Modern furniture in this collection blends refined forms and neutral colors with the vibrant energy of sophisticated palettes and geometric shapes. The pieces are sophisticated yet practical for everyday living. The Fresh Classic furniture is an evolution of time-tested style that incorporates elegant and sophisticated, as well as subtle and understated, design. The versatile classic line incorporates modern touches, such as wingback chairs in bold, modern patterns.
The company's Woodlands line refines rustic cottage style and is ideal for a suburban home or a cozy lake retreat. The multifunctional collection for the bedroom, dining room and living room puts some fresh twists on the classic cottage style. Menswear-inspired upholstery fabrics lighten the overall effect of dark rattans and rugged, well-worn finishes possess tailored touches.
The HGTV HOME Modern Heritage and Woodlands lines are both available in ten Art Van Furniture stores, including Royal Oak, Novi, Ann Arbor, Grand Rapids, Warren, Sterling Heights, Lansing, Kalamazoo, Saginaw and Alpine. The Woodlands collection can also be found at the Art Van Furniture stores in Westland, Traverse City, Petoskey, Port Huron, Taylor, Drayton Plains and Holland.
About Art Van Furniture
Art Van Furniture is Michigan's largest furniture retailer and America's largest independent furniture retailer. The company operates 36 stores throughout Michigan, a full service e-commerce website, plus seven freestanding Art Van PureSleep bedding stores in Canton, Troy, Rochester Hills, Brighton, Ann Arbor, Sterling Heights and New Hudson, Michigan. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit www.artvan.com for more information.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
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