Applies to all Express and VIP upholstery products.
Originally posted at Furniture Today.
High Point, May 24, 2014 - Full-line supplier Broyhill, part of Heritage Home Group, announced today that the company is issuing a product availability guarantee for upholstery products carried under its Express and VIP programs.
According to a release issued by the company, the guarantee ensures that a variety of products —a total of 29 frames and multiple fabric combinations — will be available “to ship expeditiously.” The company is “taking a bold, proactive stance” to reassure buyers that it will meet its committed availability dates and to enable retail sales associates to provide firm delivery windows to customers.
To reinforce the commitment to the guarantee, the company is offering a minimum 10% discount, per item, to retailers for any VIP or Express product that is not available to ship within one week of the committed availability date. Additionally, officials said that Broyhill will further match, and pay directly to the retail sales associate, a guarantee that is roughly equal to their commission on any covered item in the VIP and Express program that is not available to ship within one week of the committed availability date.
Mark Stephens, the senior vice president of sales for Heritage Home Group, is encouraging retailers to test the guarantee.
“Broyhill is a high-quality leader known for trusted style and special-order offerings,” Stephens said. “We take this trust very seriously and want to let retailers and retail sales associates everywhere know that we hear them and we are putting our money where our mouth is.”
Eighteen different groups in Broyhill’s Express program will be available to ship in less than two weeks (five days guarantee availability with a one-week grace period). The VIP program, which carries a commitment of 35 days availability to ship, also will now carry “financial reinforcement to ensure that the availability date does not exceed 42 days,” according to officials.
“This program looks to develop and reinforce trust in our ability to ship our high-quality, top-selling products,” said Ira Glazer, president and CEO of Heritage Home Group. “There is no need to wait and see. We are here, we are strong, and we are ready to support our customers with great-selling products.”