Will show at High Point Market this month
This article is originally published at Furniture Today by Larry Thomas | April 8, 2015 |
HIGH POINT — German upholstery producer Himolla is making its U.S. market debut here in a 2,500-square-foot showroom that will feature an extensive lineup of upper-end leather reclining chairs.
The company, which already sells its products in Europe, Australia and Japan, said North America is the next logical growth opportunity since the economy here is recovering from the recession faster than in many other areas of the world.
Plus, North American consumers aren’t married to one style of furniture, unlike their counterparts in Europe, said Mark Litterst, the company’s export manager.
“Europe is extremely contemporary, but in North America, consumers like contemporary and transitional styles,” Litterst said. “We believe our product will appeal to two different types of retailers.”
Although fabric upholstery accounts for about 20% of Himolla’s sales worldwide, he said the company plans to sell only leather upholstery in the North American market. Initially, the product selection primarily will be reclining chairs retailing for about $2,799 to $3,499, but he said other types of motion upholstery could soon be added to the mix, adding that the company is Europe’s largest producer of motion upholstery
The line is made at Himolla’s factories in Germany and will be stocked at a recently opened warehouse in Greensboro, N.C. Litterst said the company hopes to have a warehouse open on the West Coast by the end of the year.
Himolla has established its North American headquarters in West Palm Beach, Fla., where it will soon open a showroom that can be used for training throughout the year.
At the High Point Market, the company’s showroom is space D-1014 of the International Home Furnishings Center.