PATTISON Onestop Launches New Technology Platform to Deliver Out-of-Home Campaigns to Smartphone Devices
PATTISON Onestop introduces Engage™ to enhance consumer engagement with Out-of-Home campaigns across its extensive network of digital and static advertising display products.
TORONTO ON, May 19, 2015 – PATTISON Onestop, a division of PATTISON Outdoor Advertising, Canada’s leader in the Out-of-Home advertising industry and the only company to offer a multi-platform inventory of digital products, has partnered with zappit, a pioneer of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage™. PATTISON Onestop’s new proximity and mobile advertising platform will connect NFC (Near Field Communication), QR codes (Quick Response) and SMS text interactivity with its digital and static advertising displays. Marketers will be able to engage with consumers using their smartphones like never before.
Using the power of its Out-of-Home media products, Onestop’s Engage™ will create an ecosystem that will bring rich, interactive experiences for instant brand engagement with consumers. With Engage™, marketers will be able to create more relevant and personalized offers, and provide consumers immediate access to a variety of rich-media content such as video and gamification, social content and incentivized opportunities like couponing. Whether it’s a simple text message or the use of QR- or NFC-enabled smartphone, Engage™ will connect consumers to incredible marketing opportunities.
“Onestop is extremely excited to officially announce the launch of Engage™, our new mobile engagement technology that will provide marketers the ability to adopt a more targeted and personalized approach to advertising,” said Cam Milne, Vice President and General Manager of PATTISON Onestop. “We are incredibly proud to bring this innovative product to market, and we feel confident that it will create new opportunities for our many marketing partners across our network of digital products. Engage™ is an incredibly intuitive platform and a competitive edge for marketers to enhance consumer engagement that will allow end-users to immediately connect with campaigns with their smartphones. And it’s a platform capable of supporting high volumes of NFC, QR and SMS campaigns.”
Engage™ will also deliver real-time web-based data and reporting to marketers to help them monitor and evaluate the performance of their campaigns.
As the adoption of NFC-enabled smartphones continues to increase with the introduction of the next generation of mobile devices, opportunities for marketers grow as they look to enhance their engagement with consumers and extend the experiences with Out-of-Home campaigns. Engage™ will allow marketers to virtually “reach through” the digital display and engage with the consumer. As an add-on to any information or advertising campaign, Engage™ allows simple snap, touch or text interaction on a smartphone.
Engage™ is available on Digital Mall units, Static Posters and Video Wall Matrix units within Toronto’s PATH – a 30-kilometre walkway consisting of shops, services and entertainment. Plans for future expansion are under consideration. Engage™ will deploy on Onestop’s Digital Mall Network at 22 locations on 169 screens, and create a network capable of reaching over 3.7 million people weekly.
About PATTISON Onestop
Onestop is a world leader in the development and operation of Digital Out-of-Home Media (DOOH). Onestop creates and delivers uniquely engaging experiences that connect the physical and digital worlds, and provides audiences timely and relevant information in engaging spaces. Onestop leverages proprietary technology to deploy digital campaigns for mass transit, office, airport, residential, and retail environments, as well as being the exclusive media provider in the PATH – Toronto’s underground walkway connecting office towers and subway stations to over 1,200 shops and services. Onestop is a division of PATTISON Outdoor Advertising.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
For more information, contact:
Vice President and General Manager, Onestop
Photo Credit: Daniel Fraser