Both brands will offer introductions
Originally published at Furniture Today by David Perry | July 26, 20140
LAS VEGAS — A cool dual-sided Tempur-Cloud pillow is part of a new pillow collection Tempur-Pedic is unveiling at the Las Vegas Market, officials said.
They said the Tempur-Cloud Breeze Dual Cooling Pillow offers instant-to-the-touch and long-lasting cooling, with the premium support of the company’s proprietary Tempur material. The new cooling pillow complements Tempur Sealy International’s growing portfolio of mattresses that incorporate cooling technologies, the company said.
The new Tempur-Pedic pillows will be on display in the Tempur-Pedic showroom, World Market Center C-1512. The market officially opens Sunday.
Tempur-Pedic is part of Tempur Sealy International, which also includes the Sealy brand.
Sealy’s Las Vegas introduction is a new Sealy-brand innerspring collection of eight mattresses retailing from $299 to $699. Four of the models feature the Sealy Stability coil, an individually encased coil offering. Sealy shows in WMC B-800.
The new Tempur-Pedic pillow collection also includes the Tempur-Cloud Soft & Lofty Pillow, which uses a new Tempur material mix and a soft cotton quilt finish, the company said.
Also new is a step-up model, the Tempur-Cloud Soft & Conforming Pillow, which uses a molded insert for premium support for the head, neck and shoulders. All of the new Tempur-Pedic pillows are designed to work with all sleeping positions and offer the optimal resting head height.
The new line of pillows offers “an exciting way for retailers to add to their tickets and to satisfy customers who love Tempur-Pedic,” said Brent Pfister, vice president of product marketing for Tempur-Pedic.
Tempur-Pedic is also making the growing adjustable foundation and base category a focus this year. While U.S. market figures indicate that sales of flat foundations fell 5% last year, adjustable base sales increased by 22%, officials said.
“People spend a lot of time sitting up in bed, and we want to help them realize that they needn’t do that in discomfort,” Pfister said. “Adjustable foundations and bases are the easiest growth ticket for retailers.”
Tempur-Pedic’s offerings start at $799 with the Tempur-Up Foundation, designed for the consumer looking for his or her first adjustable option. Designed like a flat foundation, the unit offers head-up functionality up to 65 degrees and is controlled by a wired remote. The Tempur-Ergo Plus adjustable base, starting at $1,399, offers a virtually infinite number of ergonomic rest positions for head and feet on most Tempur-Pedic mattresses, the company said.
Tempur-Pedic is also showcasing its Tempur-Ergo Premier in Las Vegas. Retailing at $1,999, it offers consumers a virtually unlimited number of ergonomic rest positions for the head and feet, plus has a massage feature. The Tempur-Ergo Premier can be controlled via a wireless remote or via the user’s Apple iOS or Android device, officials said.
Sealy’s new value-priced encased coil collection has been reworked from the inside out, based on what values customers want and need, said Dan Calderwood, vice president of product marketing for Sealy.
“The line includes the latest in coil and edge technologies designed to lower price points but engineered to ensure comfort that lasts year after year,” he said.
Featured is the new Sealy Stability coil, an individually encased coil offering the consumer reduced motion transfer for added comfort. Additional improvements in the line include taller profiles, improved aesthetics, and the use of gel foam, Calderwood said.
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