Lifestyle retailer is opening 15 stores this year
Susan Dickenson -- Home Accents Today |
March 29, 2016 - Soft Surroundings announced plans to open its next location at Friendly Center in Greensboro, N.C. next month. This will be the lifestyle retailer’s second location in North Carolina.
Soft Surroundings offers women's clothing, accessories, beauty and home goods in "an effortless shopping experience," featuring soft fabrics, global inspiration, customer service and convenience. Most of the apparel and home goods are designed exclusively by and for the brand. The retailer's beauty department offers complimentary cosmetic and skincare consultations as well as regular beauty events.
“We are thrilled to open a Soft Surroundings location in the Gate City, specifically at Friendly Center,” said Danny Boddy, senior vice president, retail. “Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self.
"We feel strongly that this is something that the women of Greensboro can relate to and we are excited to give them an opportunity to experience what we are all about. We offer beautiful apparel, luxurious bedding, globally curated furniture and beauty solutions, all hand chosen for today’s busy woman. Our passion for customer service and the integrity of our brand gives us the ability to share our story and hopefully make our customers’ lives a little more fulfilled and enjoyable.”
The Greensboro location will be the 31st store for Soft Surroundings and is one of 15 new stores planned for 2016, the company's largest expansion year to date. A Charlotte location opened earlier this month. The Greensboro store's grand opening event is planned for Friday, April 8, 2016.
Headquartered in St. Louis, Mo., Soft Surroundings released its first catalog in 1999. After growing its online and catalog channels, Soft Surroundings opened its first retail location in St. Louis in 2005. With current retail locations from coast to coast and plans for adding more, Soft Surroundings is continuing to expand its retail division nationally.