Debuts Reserve collection
David Perry - Furniture Today, January 24, 2016 |
LAS VEGAS - High-end bedding producer Stearns & Foster, following up on its most successful product line ever, is adding new technologies, upgrading aesthetics, and moving into higher price points with its newest S&F models.
The brand, part of Tempur Sealy International’s bedding portfolio, is introducing enhancements in its existing Estate, Lux Estate and Lux Estate Hybrid lines, and is also debuting an all-new line, the Reserve collection.
The Reserve collection features retail price points from $3,499 to $4,999, a new price range for Stearns & Foster. It features the brand’s new Advanced Adapt Foam, a proprietary memory foam, and is paired with two layers of micro-coils and a redesigned coil in its core to produce new comfort feels, said Dan Calderwood, vice president of marketing for Stearns & Foster.
“To create a $5,000 bed we are creating a $5,000 feel,” he said. The Reserve beds offer “indulgent comfort – that magical moment when you first get in bed and almost feel like you are floating on top of the mattress,” Calderwood said.
He said Stearns & Foster is building on the heritage of the line it launched in 2014, emphasizing the highest quality materials and six proprietary or patented technologies.
Exclusive features in the S&F introductions include a redesigned IntelliCoil Advanced coil, two years in the making, which better adapts to the size, shape and weight of any body for optimal support, and the PrecisionEdge System, a high-density coil border surrounding the mattress for better edge support, more usable sleeping surface, and improved durability.
Another new feature is PrimaCool Performance Fabric, a high-loft, double stretch-knit fabric made with Tencel, an eco-friendly fiber known for moisture wicking and breathable properties. Silk and cashmere threads have been added for additional softness.
The introductions start with the Estate line, retailing from $1,499 to $1,999. The Lux Estate line, retailing from $2,399 to $2,999, adds hand-tufting for increased responsiveness
and durability, and the Pillowtop Support Layer for plush, adaptive comfort, officials said.
The Lux Estate Hybrid line features a waterfall construction and half spring/half foam designs, covered with stretch fabrics. Retails range from $2,399 to $2,999.
The Reserve collection includes a new construction described as a hybrid pillowtop. The company said the mattress quilt delivers a “light-as-air” feel, is highly adaptive to the sleeper, and is extremely comfortable. The design provides durable support for years of use and provides a meaningful innovation for retailers, and officials noted that hybrid beds are gaining traction on retail floors.
The new Stearns & Foster beds represent “an evolution of premium mattresses,” and are designed for the growing number of consumers willing to pay more for traditional innerspring bedding models, officials said.
The line will be backed by an increased investment in consumer advertising, the company said.