Spoonflower, a global eCommerce and print-on-demand leader with a Marketplace featuring designs made available on wallpaper, home decor and fabric is relaunching its better-than-ever Peel and Stick wallpaper substrate. The product release is in response to the 30% of new customers who are choosing Spoonflower wallpaper as a first-time purchase on Spoonflower.com.
Durham, N.C., July 26, 2022 - Spoonflower, a global eCommerce and print-on-demand leader with a Marketplace featuring designs made available on wallpaper, home decor and fabric is relaunching its better-than-ever Peel and Stick wallpaper substrate. The product release is in response to the 30% of new customers who are choosing Spoonflower wallpaper as a first-time purchase on Spoonflower.com.
Spoonflower’s new Peel and Stick wallpaper is sourced and
manufactured in the U.S. and is a paper-based product rather than a woven
polyester textile. The paper has a linen-like texture with a strong adhesive
backing, is tear-resistant and does not fray, making it great for small DIY
projects. Peel and Stick wallpaper is easily removable and is repositionable
during installation.
"The relaunch of our incredibly successful Peel and
Stick wallpaper is a landmark accomplishment for Spoonflower,” said General Manager,
Michael Jones. “The Spoonflower community tells us what they want, and we
listen. Our Artists, Maker and consumers asked for shorter print times and
faster ship times, and we rose to the challenge by delivering a 50% decrease in
wallpaper’s order-to-shipment processing times. Early testing of our new Peel
and Stick substrate — which, in addition to its installation on walls, included
myriad use cases such as bookshelves, stair risers, fireplace surrounds and
furniture — yielded excellent feedback, and an overwhelming consensus that
Spoonflower’s Peel and Stick wallpaper is shifting from being a nice-to-have to
a highly desired product category in the home space.”
Peel and Stick wallpaper has become a staple in the creative
economy, particularly among DIY enthusiasts. Research on the DIY Home
Improvement Retailing Market Report states the global DIY home improvement
retailing market is anticipated to rise at a compound annual growth rate (CAGR)
of 4.37%, which would yield revenue of $1,278.0B by 2030 (SOURCE: Research
Dive).
The strength of Spoonflower’s design Marketplace — which
features nearly 2 million unique designs curated by 3.3 million creatives who
upload 4,000 new designs on average every day — coupled with consumer behavior
that, despite uncertain economic times, indicates people are prioritizing
creating spaces that reflect their unique styles and is resulting in
Spoonflower establishing its footprint as an authority in the wallpaper
category.
The launch is supported by Spoonflower.com Peel and Stick
wallpaper’s Q2 search impressions increasing by 190% YoY, its clicks increasing
by 152% YoY. Spoonflower is being recognized as a premier wallpaper
destination, and overall traffic (sessions) to wallpaper-related pages on
Spoonflower.com has grown over 55% YoY (Jan – June 2022).
Several Spoonflower high-engagement Influencers and
Spoonflower Ambassadors — whose collective social media reach is greater than
1.5M — are partnering with the brand’s Peel and Stick relaunch in a two-tiered
Influencer Marketing strategy extending from launch day through October. Also,
the new Peel and Stick wallpaper will be featured in projects shown on season 8
of the HGTV show “Good Bones,” with Mina Starsiak-Hawk and on season 4 of the
HGTV show “Unsellable Houses” with identical twin sister duo Lyndsay Lamb and
Leslie Davis, who also own the successful showroom, Lamb & Co, which will
be featured on a colorful display of Spoonflower Independent Artists’ designs
on all four of Spoonflower’s wallpaper substrates.
Spoonflower tested its new Peel and Stick wallpaper with
select customers who confirmed the company’s better-than-ever claim.
“Spoonflower wallpaper is easy to use. The heavy texture and
the easy-to-remove backing made this project easy to cut, trim and apply to the
project. I think the hardest part about this project was selecting a design…it
was so hard, that I selected two designs.”
“This new peel and stick wallpaper is so amazing to work
with! Not only does it allow for smoother placement and repositioning, but it
feels amazing to the touch.”
“The wallpaper is beginner friendly, very easy to apply
& remove and malleable. My first-time using Peel & Stick Wallpaper was
a success. I’m no longer intimidated!”
“It’s the best peel and stick wallpaper I’ve ever used!”
In addition to its new formaldehyde-, phthalate-, and
PVC-free Peel and Stick wallpaper — which features Eco-friendly inks, and is
available in 24-inch wide panels in 1-foot, 3-feet, 9-feet and 12-feet lengths
— Spoonflower offers wallpaper in three other substrates: Prepasted Removable
Smooth, Non-Pasted Traditional Pebble and Grasscloth.
“Spoonflower’s Research & Development team is
extraordinarily pleased with the nearly year-long, thoughtful, customer-focused
conception and rigorous testing process that led to this exciting launch day,”
said Kerry King, Spoonflower Sr. Director, Process Innovation for Textiles
& Wallpaper. “We are excited to see how this new substrate performs, and
we’re confident it’s a perfect fit for everyone from first-time Peel and Stick
DIYers to seasoned Interior Designers.”
About Spoonflower
Spoonflower is a global marketplace connecting and
empowering artists, makers and consumers in the creative economy. The company’s
on-demand digital platform has revolutionized the textile industry in its
development of an eco-friendly, sustainable and scalable manufacturing process.
With Spoonflower, consumers can either design their own patterns on premium
wallpaper, home decor and fabric, or shop from a leading Marketplace of nearly
2 million designs and 3.3 million creatives. Today, Spoonflower is the design
destination for its ever-increasing loyal global audience that places a premium
on personal expression and aspires to convert their entrepreneurial dreams into
thriving small businesses. Spoonflower was acquired by Shutterfly in 2021. For
more information, visit http://www.spoonflower.com and
follow us on social @spoonflower
Media Contact:
DEE WORLEY
Spoonflower
256-640-0834
