Mountville, PA., June 08, 2020 - Bruce® Flooring announces its new
partnership with TV Host Mark Bowe of Barnwood Builders to introduce the Barnwood Living Collection, a new line of
American-made solid hardwood flooring that offers the authentic look of a
time-worn floor at a great price.
The Bruce product development team worked closely with Mark
Bowe to develop a solid hardwood collection that is representative of the wood
he uses to restore barns and cabins. The collaboration embodies an accessible
yet faithful approach to an authentic hardwood design that combines Bowe’s
barnwood aesthetics with the quality and craftsmanship of Bruce.
“Original barn flooring is hard to come by, and because of
its scarcity, when you do, it is very expensive. With Bruce, one of the oldest
names in wood flooring, we were able to recreate a vintage look in a new wood
floor, at a great price. And, it is proudly made in the U.S. in Beverly, West
Virginia—my home state,” said Bowe.
“I’m passionate about honoring the craft of America’s
pioneer ancestors and am devoted to ensuring their hard work lives for
centuries to come,” said Bowe. “That’s the great thing about hardwood floors in
general…they are real, naturally beautiful, and can last almost forever.”
The new Barnwood Living Collection is a curated collection
featuring a vintage barnwood visual
from the #1 name in hardwood, Bruce. The collection includes floors with
natural knots and wormholes, pronounced graining, and distinctive markings that
add to its unrefined appearance.
“Reclaimed wood is a popular trend in flooring, but the
authentic product is hard to obtain and may have inconsistent quality. This
collection brings this authentic look to the mass market allowing consumers to
capitalize on this look with the quality they have come to expect from the
Bruce brand,” said Wendy Booker, Vice President, Marketing & Product
Development. “These floors are not only for craftsmen like Mark, but also for
homeowners who appreciate products that are authentic and familiar, that are
handcrafted, and create a warm ambience and a unique feeling of ‘home’.”
Barnwood Builders follows Mark Bowe and his crew of West
Virginia master craftsmen who salvage antique log cabins and barns. The show
celebrates the American pioneer spirit and pays tribute to the hard work and
craftsmanship that built this nation. Bowe worked his way through West Virginia
University as a coal miner, earning a bachelor’s degree in business
administration. He is a craftsman, a businessman, and a historian. He founded
his company, Antique Cabins, and Barns, in 1995. He and his longtime crew have
reclaimed more than 400 pioneer-era structures throughout West Virginia.
Visit http://www.markbowe.com.
For information on Barnwood Living by Mark Bowe,
visit https://bit.ly/3gMjdlh. For
video with Mark Bowe speaking about the collection, click https://bit.ly/2AwtbGW.
For general information on Bruce® Hardwood Flooring, visit
Bruce.com.
About AHF Products
AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Hartco, LM Flooring, Robbins, HomerWood and Capella. http://www.AHFProducts.com
Media Contact:
MICHELE ZELMAN
Cherry Leaf Communications, Ltd.
Phone: +1 (718) 859-6766
Bruce Flooring
Phone: 1-866-243-2726
Monday-Friday
9:00 AM - 4:30 PM EST
Website: https://www.bruce.com/
